Valentine’s Day is one of those holidays with murky origins.  I did a little Internet sleuthing on a few credible sites, like the Smithsonian and History and learned that it wasn’t until the 1800s that both the technology required to produce really good chocolates and the broad appeal of acknowledging your sweetheart with symbols of your affection, that chocolate become intricately linked to the international day of sweethearts. Because when you think about it, chocolate was and still is today, a sought-after treat made with rare ingredients.  There’s no better way to express a rare affection for that someone special. Back then, cupids, lace and anything heart-shaped won the day as a sign of affection. 

Today, while cupid still makes an appearance on cards and in ads, a study last year by MasterCard in the United States indicates that Americans consider food the most important aspect of a successful Valentine’s Day celebration.

And in Japan, while food is important to the celebration too, there is a strong tradition of women giving chocolates to men on Valentines Day.  

I think it was Charles M. Schulz who once famously said, “All you need is love. But a little chocolate now and then doesn't hurt.” I have to agree.  Happy Valentine’s Day to everyone celebrating love with their soul mate, their family or their besties. And don’t forget to indulge in a little fine chocolate too.

 

  

Valentine chocolate box picture