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Maranon

The Earth-friendly story of our chocolate

Yesterday was Earth Day, a time to connect with nature and think about what we can do to sustain and nurture nature.

While we all have a responsibility to be good stewards of this planet, it seems increasingly difficult to feel like we're making a real difference or having a significant impact.  The changing weather patterns at home and abroad all seem to be part of a larger narrative that there is much more to be done.

While I think we can all agree that there is a lot of work ahead, I don't want to forget to celebrate the successes and the models that are having an impact, not just on the environment, but on the economic conditions of people in regions around the world that will help sustain and promote positive behavioural change long term.

One of the producers we purchase chocolate from in Peru to make our award-winning Pure Nacional chocolates grows the rarest cocoa beans on earth. It's a special place high up in the mountains of Peru where the small team is working hard to establish beneficial direct trade partnerships with farmers and invest in protecting the environment in their region. They also create opportunities for the men, women and families in the community. They're making long-term decisions that will benefit the community, protect the environment and produce a superior product.

‘Chocolamentary’ is a documentary released last week by a company in the U.K. about these rare beans, the farmers who grow them and how Marañón cacao provides a sustainable future for this remote community. It's not a long video and it's time well spent. It will make you feel good about the chocolate choices you're making, especially this week as the attention of the world turns to our planet.

Watch the video here.

  Chocolamentary video  takes you into the Maranon valley in Peru to meet the producers behind our Pure Nacional chocolate.

 Chocolamentary video takes you into the Maranon valley in Peru to meet the producers behind our Pure Nacional chocolate.

Helping Peruvians recently hit by severe floods

We recently received urgent appeals for help from our cocoa producers in Peru. Several of our chocolates come from the region, including the single origin Illanka from the rare Gran Blanco cacao and our Pure Nacional chocolate from the Maranon region.

 

Over the past several weeks, torrential rains have battered northern Peru and thousands of families have been affected by severe flooding, losing their homes and crops. Many areas have also been cut off by landslides. 

 

Help has mobilized to get supplies to as many families in need as possible. 

We have provided some support and we’re proud to work with companies like Valrhona who have provided $10,000 to help the families affected and the people at Maranon Chocolate who are on the ground helping with harvest and have raised more than $14,000 to help local farmers.

 

Our thoughts are with everyone and we thank you for your support of the local community by buying products from that region like those we use to produce our chocolates.

Key roadways have been completely washed away and will take many months to repair.

Key roadways have been completely washed away and will take many months to repair.