Yesterday was Earth Day, a time to connect with nature and think about what we can do to sustain and nurture nature.
While we all have a responsibility to be good stewards of this planet, it seems increasingly difficult to feel like we're making a real difference or having a significant impact. The changing weather patterns at home and abroad all seem to be part of a larger narrative that there is much more to be done.
While I think we can all agree that there is a lot of work ahead, I don't want to forget to celebrate the successes and the models that are having an impact, not just on the environment, but on the economic conditions of people in regions around the world that will help sustain and promote positive behavioural change long term.
One of the producers we purchase chocolate from in Peru to make our award-winning Pure Nacional chocolates grows the rarest cocoa beans on earth. It's a special place high up in the mountains of Peru where the small team is working hard to establish beneficial direct trade partnerships with farmers and invest in protecting the environment in their region. They also create opportunities for the men, women and families in the community. They're making long-term decisions that will benefit the community, protect the environment and produce a superior product.
‘Chocolamentary’ is a documentary released last week by a company in the U.K. about these rare beans, the farmers who grow them and how Marañón cacao provides a sustainable future for this remote community. It's not a long video and it's time well spent. It will make you feel good about the chocolate choices you're making, especially this week as the attention of the world turns to our planet.
Chocolamentary video takes you into the Maranon valley in Peru to meet the producers behind our Pure Nacional chocolate.